This webinar is designed to provide practical advice for researchers looking to increase the discoverability, reach, and impact of their published work. Led by Hannah Penney from the Academic Marketing team at Cambridge University Press, the session focuses on simple and effective strategies for self-promotion through digital platforms, including social media, blogging, and multimedia content.
The webinar acknowledges the growing importance of demonstrating research impact in an increasingly competitive academic landscape. It offers guidance on how researchers, whether early-career or established, can confidently and ethically promote their work, engage their peers, and reach broader audiences.
What will I gain from this webinar?
- You will discover how Cambridge University Press supports authors with digital marketing, and how to track the reach of your work using tools like Altmetric to measure online engagement and attention.
- You will gain insight into the benefits of blogging, including how to write accessible, SEO-optimised blog posts that can be featured on the Cambridge Core blog or Nutrition Society platforms to broaden the audience for your work.
- You will learn about additional promotional tools such as themed article collections, the Nutrition Society’s Paper of the Month and Paper of the Year initiatives, video abstracts, and podcasts—all designed to amplify the visibility of your research.
Curriculum
- 1 Section
- 1 Lesson
- Lifetime
- How to promote your research1
Instructor
Hannah Penney was the Senior Marketing Executive at Cambridge University Press, responsible for defining marketing strategies and executing marketing plans for The Nutrition Society publications, alongside a wider portfolio of journals spanning science and humanities subject areas. Hannah studied Law at the University of East Anglia before qualifying as a Chartered Accountant in 2018, specialising in statutory audits and international tax. In 2022, Hannah transitioned into an academic marketing role at Cambridge University Press to pursue a career in marketing. During this role, Hannah gained experience across a broad range of areas including digital marketing, academic conferences, data analytics and reporting, market insights, regional marketing, implementing new journal branding and launching new journal products. Hannah has recently made the transition to Product Marketing Manager at Wiley.
