| Less than 1% of the UK population currently meet the government’s Eatwell Guide recommendations, highlighting the need for effective, population-level strategies to achieve positive dietary shifts. Supermarkets account for 83% of foods consumed in UK homes and play a significant role in shaping food choices through retail strategies that influence purchasing decisions. As such, supermarkets represent an important avenue for interventions aiming to support consumers to make healthier, more sustainable purchases. This session will provide an overview of the latest evidence from the Food Retail Environment Research for Sustainable Healthier Diets (FRESH) programme of research, which aims to understand how retail environments can support customers to make healthier and more sustainable choices. Join Alice to:
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