Fighting back against fake news! FENS guidance publications for writing and reviewing press releases

This webinar is in partnership with The Federation of European Nutrition Societies (FENS).

The apparent lack of a standardised approach to disseminating nutrition research findings to key stakeholders such as clinicians and the general public has potentially contributed to a feeling of confusion and mistrust.

With the starting point for communication of nutrition science research findings to the public often being a press release issued by an institution involved in conducting the research, it can be the starting point for misinformation. Any exaggeration or inaccuracy in the press release is likely reflected in the downstream media news stories and articles. This exposes the public to inaccurate, exaggerated and, sometimes, wrong information. The cumulative effect of this, especially when different news stories on the same or similar topics appear to present divergent information, is that the public do not know what to believe, they are confused and develop distrust of nutrition science, they lose interest in the subject, and they seek out and listen to advice from poorly informed sources.

Want to ensure your press release is accurate? Join this webinar led by Charlotte Debeugny (RNutr) and Maria Maragoudaki from the FENS working group (of 20 nutritionists), as they give you guidance on preparing and reviewing press releases.

What will I gain from this webinar?

• A better understanding of the impact of press releases on public perception of nutrition science research
• The key steps to be followed in ensuring a press release is clear and transparent, and can be easily understood by the general public
• The importance of placing the research findings in context with the existing public health guidelines.

Endorsement No EN175.65